do good, for the collective good

We craft stories and build beautiful e-commerce stores for ethical, positively purposeful brands.


With a global team, passionate in serving the greater good & bringing your ideas to life, working with us is like an extension to your team. We'll bring the sauce.

What we do

📸 creative production

We're an independent agency based in London. With our roots in the UK and Hong Kong, we proudly work with talented creators specialising in photography, film, graphics and illustration across Asia, Europe and North America.

🖥️ web design

We build engaging Shopify stores for brands and Squarespace websites for individuals. After 15+ years in the e-commerce industry, we have experience in launching new brands, store migration & optimizing stores for growth.

✏️ content writing

We write about sustainability, fashion, wellness, zero-waste lifestyle and environmental issues. We're passionate about creating positive change for people and planet. Throw us a topic and we're happy to dig into research to produce a compelling piece for your content stack.

🎨 branding

Have a minimum viable product (MVP) but need to build a brand from scratch? We can help craft your brand identity & messaging, provide art direction, content strategy and produce creative assets.

📥 e-mail marketing

Klaviyo, Mailchimp, Omnisend, Shopify - we're well acquainted with all the above! We build e-mail marketing funnels designed to capture, nurture and convert leads. We 🧡 e-mail flows & produce weekly e-mail campaigns for a variety of industries.


When was the last time you "Googled" a product or service? "5 mins ago!" we hear you say! Search Engine Optimization (SEO) is a necessary long-term strategy driven by authentic content creation. Paid (PPC) advertising increases visibility and leads but requires the expertise to ensure your money doesn't go down a black hole. We handle the entire process and provide ongoing campaign management.

"We engaged Michelle because we wanted to transform our website from its original simplified form to something more in-depth, something that spoke to our brand values and engaged our audience - she delivered."

— Tom Allen, President of KacePack

"Michelle independently drove our Digital Marketing with much passion and authenticity. I loved working with Michelle; she is through-and-through a wonderful team mate and friend in the sustainability and fashion work."

— Dr. Christina Dean, Founder & CEO of The R Collective

"Michelle is a master of her craft! She has helped me build our brand’s website and revamp it a couple times over the years. She helped me express our brand identity and executed it beautifully in marketing across multiple channels. It’s so important for your branding and marketing to go hand-in-hand and I’ve found few outside of large, impersonal agencies who can handle it all so well."

— Victoria Chuard, Founder of Just Peachy

"We enjoyed working with Michelle and her team — they were very attentive to what we wanted to achieve for our brand, and worked to get the tone, feeling and imagery that captured our story. They were very responsive, professional and gave so much of their time to support us. We are so excited for our clients to experience the vibrant work they have created for us."

— Crisel Consunji, Co-Founder of Baumhaus

selected work 🤓

We've worked with start-ups and SMEs from fashion, lifestyle, wellness, education, packaging and tech industries.

All | Brand Identity | Creative | Web Design

let’s talk 😄

Tell us about your new project.
Contact us and let's explore if we're a good fit for your brand.