About

helping positively purposeful brands to thrive

Every human has the power to do good and to improve the world. We collaborate with eco-conscious, socially responsible brands with the intention to create a better, healthier future for people and planet.

"change takes courage."

— Alexandria Ocasio-Cortez

why good sauce? 💡

We're an independent agency based in London & Hong Kong collaborating with global talent to deliver our services.

We blend our unique experiences in start-ups, branding, marketing, art direction, creative production, product, supply chain & web design to provide our clients a holistic service & deeper understanding to bring your product to market. We do so with the intention to create change in partnership with our clients.

talent

We've built an extensive network of creatives specialising in photography, film, graphic design and illustration located across Asia, Europe & North America. We're passionate individuals inspired to bring your creations to life.

good /ɡʊd/

noun

1. that which is morally right.

2. benefit or advantage to someone or something.

sauce /sɔːs/

noun

1. a liquid or semi-liquid substance served with food to add moistness and flavour.

2. INFORMAL • BRITISH

impertinence; cheek.

agency /ˈeɪdʒ(ə)nsi/

noun

1. action or intervention producing a particular effect.

2. a thing or person that acts to produce a particular result.

our values

good

We commit to using our hearts & minds to support positively impactful brands.

joy

We believe it's possible to create climate & social change that inspires & cultivates joy.

purpose

Every activity and interaction with your brand is guided by intention for serving the greater good.

brave

We believe being brave and being bold can lead to great things. Without bravery, we can't inspire change.

"my mission in life is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humour and some style."

— Maya Angelou

who we are

We've been working with start-ups since 2008. Established in 2022, Good Sauce Agency is an accumulation and evolution of 15+ years of experience bringing together international talents, a collective of designers, photographers, filmmakers, writers, strategists & marketeers, each passionate about serving the greater good.