Service
Marketing Direction
Location
Hong Kong
Industry
Fashion
Date
2019
The R Collective story
In 2019, Michelle acted as Marketing & E-Commerce Director at The R Collective. During the tenure, Michelle provided marketing direction for creative and brand assets produced in collaboration with the in-house Creative Director and external filmmakers. The R Collective story video debuted at the 2019 SS launch event.
"Michelle independently drove our Digital Marketing with much passion and authenticity. I loved working with Michelle; she is through-and-through a wonderful team mate and friend in the sustainability and fashion work."
credits
Video Production: Moonlight in Motion
Marketing Direction: Michelle Lee
Image credits:
Collection: RINSE by The R Collective x Wen Pan
Creative Direction & Styling: Denise Ho