Service
Marketing Direction
Location
Hong Kong
Industry
Fashion
Date
2019
The R Collective story
In 2019, Michelle acted as Marketing & E-Commerce Director at The R Collective. During the tenure, Michelle provided marketing direction for creative and brand assets produced in collaboration with the in-house Creative Director and external filmmakers. The R Collective's Reimagining Fashion video tells the story of designing out waste and upcycling in the Start From Zero collection.
"Michelle independently drove our Digital Marketing with much passion and authenticity. I loved working with Michelle; she is through-and-through a wonderful team mate and friend in the sustainability and fashion work."
credits
Video Production: Capsule48
Creative Direction: Denise Ho
Marketing Direction: Michelle Lee
Image credits:
Collection: Start From Zero by The R Collective
Creative Direction & Styling: Denise Ho